Sessions

General

Gen Y on Gen Y: Debunking Myths About Our Generation’s Renters
Monday, July 15, 2013
11:15 A.M. to 12:15 P.M.

Gen Y is the talk of the apartment industry. And we all have a general perception of the characteristics and preferences of the Gen Y demographic group. But do the 20-somethings employed within the industry think we actually understand them? Hear a group of actual Gen Y’ers who work in the apartment industry discuss how well all the new development resonates with them, whether the marketing messages the industry directs at them are really effective, and how well the industry’s property managers are catering to their wants and needs.
RealPage Presenter: Jay Parsons, National Market Analysis Manager
Guest Presenters: Max O. Reinbach, III, Director, Market Principal Group, Greystar Real Estate Partner; Tyler Washburn, Designer, Humphreys & Partners Architects, L.P.  

Understanding the Customer Experience and Leveraging Their Voice for Ratings and Reviews
Tuesday, July 16, 2013
3:15 P.M. to 4:15 P.M.

In today’s world, the customer is forever changing, wanting and expecting more for every dollar they pay to you. Providing the best customer experience to your residents is paramount to your community’s success particularly when the customer’s voice has been amplified through social media. Leasing an apartment is not just about your location or how well your community looks, but it’s also about who you hire to deliver that experience. Join our panelists as we explore the customer experience journey from defining a good customer experience, to hiring the right individuals, to measuring results and leveraging the power of the customer’s voice through ratings and reviews.
Guest Presenters: Francis Chow, Chief Strategy Officer, Ellis; Greg Benson, Senior Director, Marketing, Greystar; Michelle Betchner, Senior Vice President of Strategic Investments, Alliance Residential Company; Stephanie Furhman, Executive Vice President, Riverstone Residential; Jennifer Staciokas, VP Marketing and Training, Lincoln Property Company Subject to change at any time and without notice.