MPF Research – for Apartment Market Intelligence

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MPF Research has been providing accurate information and objective insights to the multifamily industry since 1961. The market intelligence offered by MPF Research is used in formulating and fine tuning business strategies in a variety of multifamily industry specialties, including investment, operations and development.

Deep and Accurate Data. At the heart of all MPF Research’s products and services is the firm’s database of individual property occupancy and rental rates. Reported market trends are based on the information collected on a quarterly basis for some properties and on a monthly basis for others. The MPF data team updated occupancy and effective rent statistics floor plan by floor plan on about 21,300 individual properties with nearly 4.8 million units during the 1st quarter 2009 survey period. Survey sample is expanded constantly. The total stock tracked in 1st quarter 2009 topped the year-earlier tally by 16 percent, with the growth reflecting new completions as well as additional existing properties moved into the survey pool. Additions are approached in a systematic process, making sure that large numbers of individual properties are examined consistently over time, so that published results reflect the typical performances of the existing stock. In the 1st quarter 2009 survey, for example, more than 80 percent of the properties included were same-store sample – communities also incorporated in the results produced over the course of the previous 12 months.

Analysis from Seasoned Pros. To fully understand the trends seen in the currently very dynamic apartment markets, you need more than a set of numbers. MPF Research, then, provides analysis of the factors shaping today’s performance and tomorrow’s outlook. Building on a solid foundation of sound statistical methodologies, MPF findings incorporate frontline information expressed by key operators and investors in a market as well as on-the-ground observations collected during individual market visits.

At MPF, we’re proud of our outstanding team of professionals as well as our long history of service to the multifamily industry.

Greg Willett
Vice President, Research and Analysis
Greg Willett heads the research and analysis team at MPF Research, tracking and evaluating trends in multifamily market fundamentals. He thus is well versed on multifamily market conditions and activity nationally, by metro, and in many individual neighborhoods. Greg has written articles for periodicals such as Multifamily Executive, Urban Land, and Multifamily Trends, and is a regular contributor to numerous other publications serving the multifamily housing market. He also serves as the primary author of MPF’s Market Dynamics newsletter that highlights apartment sector news and insights from the MPF Research team of analysts. Greg began his tenure in the multifamily industry as a data analyst and later served as a research consultant specializing in feasibility evaluations of new apartment community development and existing property acquisition. He holds a Bachelor’s degree from Western Kentucky University and a Master of Liberal Arts degree from Southern Methodist University.

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