Monitor and Improve Performance
Lead2Lease provides you with weekly management reports to help you maximize your advertising budget, gain visibility into site performance and the leasing process, and pinpoint successful methods to increase productivity. With this data at your fingertips you now have the most comprehensive metrics, from lead generation to a signed lease, that are available in the multifamily housing industry.
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Media Performance With this report, you can determine how well your advertising dollars are working, which sources generate the most leads, what types of leads you’re getting, which sources have the highest conversion rate to actual leases and where your money is best spent.
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Call Tracking With this report, you can determine which calls are coming from which lead sources, which team members are answering the phone, what days/times are peak for leasing calls and how long each call lasts.
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Prospect Inquiry Follow-Up With this report, you can determine how often your site staff is following up on a lead, how well they are managing and converting leads and even how they handle different types of leads from different sources.
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Leasing Performance With this report, you can determine the cause for lost prospects, how well your leasing staff executes the leasing process, which techniques are successful and even compare agent performance across your portfolio.
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These reports show both short-term and mid-term trends that will empower your day-to-day property, regional and portfolio management activities.