Success Secrets of the Leasing Pros

The following series of presentations were created to help site professionals see the value of utilizing CrossFire. They feature Lisa Trosien, an award-winning, multifamily educator and consultant. Each episode is approximately 5 minutes.

Success Secrets of the Leasing Pros		Recommended ON•DEMAND Learning Courses
	Lisa explains how the CrossFire Call Center enhances the productivity of leasing professionals and provides a greater number of highly qualified leads.	CF301011 Understanding Call Routing CF301013 Call Recordings & Voice Mail CF301001 Creating a Guest Card CF301009 Scheduling an Appointment
	Keeping CrossFire updated is critical for generating a greater number of qualified leads. Lisa clarifies this easy, yet important, responsibility.	CF302007 Managing Floor Plans CF302009 Managing Amenities CF302011 Managing Availability CF301015 Handling E-Mail and Responses CF303001 Call Center Settings CF302005 Emergency Settings
	Consistent use of CrossFire—along with a commitment to follow-up with every prospect—is the key to success according to Lisa.	CF301007 Scheduling a Follow-Up CF301009 Scheduling an Appointment CF301001 Creating a Guest Card
	In this episode, Lisa reminds property managers that success is dependent on quickly applying CrossFire tools to the property’s day-to-day marketing strategy.	CF303003 Managing Web Images CF303005 Managing Web Text with CrossFire CF302013 Setting Up Appointment Hours CF302003 How to Update E-Mail Addresses CF304001 Uploading Documents CF304003 Managing Your Calendar of Events CF304005 Managing Reservable Features CF304007 Managing Resident User Accounts CF304009 Managing Online Service Requests
	Lisa discusses the measurement of success and how easy it is for property managers to know and act upon the numbers that define their effectiveness.

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