Content Management

Internet Listing Services (ILS) are a major source of leads to apartment communities. Arming the ILS with critical data such as unit-level pricing and availability often provides the difference in attracting online prospects away from competing communities. Through CrossFire Online Leasing, prospects browsing your listing through an ILS are provided up-to-the-minute pricing and availability information at the click of a button.

CrossFire works with popular ILS such as Rent.com, MyNewPlace.com, Apartments.com, Move.com, ApartmentFinder.com and ApartmentGuide.com. In many cases a single apartment community will advertise with multiple ILS creating a problem in keeping those sources current and consistent with the right information and marketing messages.

Another key benefit of CrossFire is the ability to centrally manage property marketing content. CrossFire can update both online and print-based marketing sources using the MITS ILS data feed or via e-mail/fax. Both options deliver full details of a properties current marketing information.