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Reports

The CrossFire reporting engine allows you to choose how to view data—whether you’d like to consolidate all community results into a single report or view activities by leasing agent or on a site-by-site basis. You can easily start at the top level and drill down into the data until you find the information that you need.

To view reports, click on the (view button.) Or, print using
the (menu button.) Requires Macromedia Flash Player.

Advertising Source Evaluation Activity Summary
Call Time Analysis Peak Call Analysis
Primary Advertising Source Prospects Leasing Activity Detail

CrossFire Reports

  • Internet, 800 number, and Guest card volume by traffic source
  • Closing ratio by leasing professional/community
  • Leases by lead source
  • Guest cards by lead source
  • Guest cards by property
  • Service requests by property
  • Peak calls by day of week
  • Peak calls by hour of day
  • Hold time by call type
  • Abandoned calls by property
  • Total call volume by month
  • Activity summary
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