CrossFire Leads Features

Lead Tracking
Lead tracking helps fine tune apartment advertising, marketing and sales strategies by tracking and monitoring the effectiveness of their ad source expenditures and the actual sales results of those leads. CrossFire’s unique technology allows apartment managers to track all leads – phone, e-mail, and foot traffic – from its origination through its ultimate outcome. Call tracking occurs through the use of unique toll free numbers for each advertising source. E-mails also receive unique handling providing the originating source of the lead. Of course, CrossFire’s industry-leading prospect management system provides an easy method to capture the originating ad source of visitors to the community. Lead tracking ultimately allows customers to get hyper accurate cost per lead and cost per lease information which allows you to spend each advertising dollar more wisely.

Lead Capture
Lead tracking alone only helps to solve part of the puzzle, ensuring that every single lead is registered and inserted into the customer relationship management process is just as important. CrossFire employs a smart technology that “tags” e-mail and phone leads as they occur ensuring that all leads are registered in the prospect management system. Any inbound prospect phone call is automatically registered as a lead before the phone even rings in the leasing office. Likewise, prospect e-mails are automatically converted into guest cards before the e-mail hits the leasing office’s inbox. A magnetic card swipe of the prospect’s driver’s license will automatically create a guest card of visitors to the community. What’s even better is that if a leasing agent is not available to answer a prospect’s phone call or e-mail, CrossFire virtual agent handles it for you. The virtual agent gathers key information from the prospect such as floor plan interests and anticipated move in dates providing a much more robust guest card which may provide the edge needed to successfully close that prospect. For prospect e-mail, the virtual agent will automatically and instantly provide a personalized and content-rich response by analyzing the text in the prospect’s e-mail message.

Lead Follow Up
The average apartment community spends about $25,000 each year on advertising expenses but how do you know if you’re maximizing the leads that are generated? CrossFire uses built in sales force automation technology to ensure that each lead is responded to quickly and consistently. Sales transparency is achieved through measuring the speed and quality with which the leasing staff responds to each and every prospect. Once leads are “tagged” by CrossFire, they can continuously be monitored to see what action was taken and how quickly. CrossFire provides sales management reporting tools that shows which of your leasing agents are truly eager to follow up on leads and just how capable they are when they do. Follow up calls are recorded and e-mail responses are saved providing you ample sales coaching opportunities. You may even choose to integrate CrossFire’s Call Center service as a safety net to ensure that prospects are followed up within a set time frame.

Prospect Management
Customer relationship management (CRM) is a powerful principle dealing with your interactions with customers from first contact through lease conversion. Registering and tracking leads is a critical step in maximizing your marketing dollars and lease conversions. CrossFire Leads includes an industry leading prospect management system where all new leads are entered and tracked. The highly intuitive and comprehensive CrossFire Leads prospect management system is trusted by thousands of apartment communities across the country to efficiently gather leads from multiple sources and contact methods so that lead conversion can be maximized.