CrossFire Leads

CrossFire Leads helps apartment communities capture prospects from multiple lead source types including phone, e-mail and walk ins. The solution streamlines the process of gathering leads and managing them through the entire leasing cycle. Instead of managing leads on paper guest cards, post-it notes, emails and the property management software, users can consolidate all leads and manage them in a centralized system.

CrossFire Leads is the essential entry point for the marketing platform. It provides a feature rich platform that allows customers to attract more traffic, and better manage and monitor lead generation. It includes call tracking, lead capture, content management, internet marketing, prospect management and reporting services. It is primarily driven by software and telecom infrastructure and, therefore, requires little to no human intervention for delivery of service beyond initial set-up.

Important features include:

• Lead tracking
• Lead capture
• Lead follow up
• Prospect management