Ad Source Tracking

Evaluate the Effectiveness of Your Lead Sources

CrossFire assigns a unique toll-free number to each of your lead sources – including Internet listing services, local apartment guides, or anywhere else you advertise. CrossFire also tracks from which ad sources e-mails originate.

Extensive reporting capabilities allow you to track leads and calculate the effectiveness of each ad source. These reports can break down lead volume, lead type, and close rate by source, so you know exactly what’s working and what’s not. You can view the data in a consolidated report across multiple properties, on a site-by-site basis, or even by leasing agent.

Now you can evaluate where you’re getting the best return on your investment – and make your marketing more cost-effective.