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Advertising is not cheap. Are you getting what you pay for if you only handle a small portion of the traffic it generates? Not really. Our talented team of expertly trained off-site leasing agents works as an extension to your existing leasing staff. As calls come in, CrossFire agents are instantly fed complete information on the property the prospect is calling about: amenities and selling points, up-to-the-minute pricing and availability, specials, floor plans, photos, maps, area attractions, and more. With finely honed sales skills and comprehensive information, agents are equipped to answer any questions and make a compelling sales pitch. Agents are also supplied with leasing office hours and directions to the property, so they can set up appointments for prospects to meet with on-site leasing professionals. If you use OneSite, appointments and prospect information are automatically fed into system so the on-site professional can view the appointments scheduled for each day. Call RecordingsWith CrossFire, all calls are recorded, whether they’re answered by your on-site professionals or CrossFire agents. These recordings can be reviewed at any time for quality assurance. And we employ independent, third-party “mystery shopper” prospects who call in to evaluate the agents on their training a performance. Answering the InternetIndustry statistics show that the majority of e-mail leads never get responses. When they do, it’s on average over 24 hours after the leads come in. And the responses are often rushed or unprofessional, provide insufficient information, or contain errors. The result is that all too often, strong leads are lost for good. CrossFire makes an instant, dramatic difference. Most incoming e-mail leads and guest cards, whether from Internet Listing Services, property web sites, or other Internet sources, are responded to within minutes. Prospects can make a decision to lease or visit the property before they’ve called competing properties, while they’re still online. Internet prospects receive a personalized eBrochure from the property, putting your property head and shoulders above any other they may inquire about online. This eBrochure includes a personal message to the prospect, answering any specific questions in their e-mail. It provides pertinent information about their preferred floor plan. What’s more, the eBrochure contains live links that let the prospect take action—requesting further information, setting an appointment to visit the property, or even reserving and leasing the unit online. |
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