Internet Leasing Center

As consumers increasingly use the Internet to search for goods and services—including apartments—you need a sound strategy for capitalizing on this critical source of leads. With CrossFire, you’ve got it covered.

Fast Response

Prospect e-mail inquiries—those received directly through your community web site or those generated from Internet listing service traffic—are responded to immediately. In most cases, these Internet leads are responded to within 10 minutes—while the prospect is still online and before he or she has a chance to shop around. What better way to gain a competitive advantage and make a great first impression than to provide a detailed and professional response in a few minutes?

Personalized Brochure

Each e-mail response is personalized, ensuring that the specific questions posed by the prospect are answered directly and concisely. In addition, the e-mail response looks less like an e-mail and more like a full-color brochure for your apartment community. It includes community and floor plan descriptions and color images along with maps and other information in order to show all the best that the apartment community has to offer.

Action Links

Finally, the e-mail response is geared towards encouraging the prospect to take action. Links are included that allow the prospect to set an appointment to visit, check unit pricing and availability information, or even reserve a unit and get pre-approved online.