About CrossFire

What is CrossFire?

The trained leasing professionals in our contact center can back up your busy on-site staff, so every call and e-mail gets answered, 24/7. They’re armed with comprehensive information about your properties, including real-time availability and pricing. For Internet-savvy apartment seekers, CrossFire enables online leasing: from choosing a unit, to application and screening, to a legally-valid online “e-signature” and deposit. And our Studio group can help you build those Web sites, including resident portals with online tools such as rent payments, service requests, and online renewals that can be electronically signed, as well as 3D floor plans and animated walk-throughs.

CrossFire also acts as a complete lead management solution that links into your property management system, tracking every prospect from lead to lease, and helping you evaluate where your marketing dollars are getting the best results.

Used independently or together, the CrossFire sales and marketing tools give you the operational edge that you need in today’s highly competitive environment. They make your community teams more powerful and deliver higher occupancy, higher rents, and higher renewal rates.

Services