Peer Watch: A Window Into Multifamily's Future

This is the fourth in a series of comprehensive articles recapping the 2009 RealPage User Conference in Dallas, July 12-14

When RealPage President Steve Winn unveiled Peer Watch, a new market analysis tool that lets multifamily professionals see how their properties stack up against the competition at the 2009 RealPage User Conference, he told attendees it was "the eighth wonder of the multifamily world," a measuring stick that would finally deliver the "definitive picture of the U.S. apartment market."

While those are strong words to live up to, Winn’s confidence in Peer Watch, which is scheduled for general release this fall, hardly oversteps its promise. The culmination of nearly 15 years of technology development within the company, Peer Watch mines real-time operating data from RealPage’s suite of multifamily software applications to analyze market conditions on a national and market-by-market basis. Because it pulls that data from the on-site systems that RealPage customers use at their properties every day, it heralds a degree of accuracy never before seen in U.S. apartment analytics.

"Of all the things that we sell, the implications of this particular product, in my opinion, are extremely broad," Winn said.

Read the entire article here.