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RealPage Press Release
For Rent Magazine Internet Listing
Service to Link to RealPage’s OneSite™ System
DALLAS, March 23, 2000 – RealPage, Inc., a
leading provider of property management software and services to the
multihousing industry, recently announced that For Rent Magazine, a
subsidiary of United Advertising Publications, Inc., will link its
Internet listing service to RealPage’s new web-based property management system,
OneSite. The shared objective of both companies is to generate qualified leads
to fill vacant units while placing the apartment community in the best position
to generate ancillary revenue.
The announcement was made last week at the
Multi-Housing World annual convention in Las Vegas, where RealPage unveiled the
first three products—OneSite Property, OneSite Leasing and OneSite Learning—from
the OneSite system.
The link from the For Rent listing service to
OneSite Property enables the apartment staff to quickly gain control of the
renter relationship to improve capture percentages and to maximize other
revenues available at the point of lease. OneSite Property is an
eCommerce-enabled web site template for apartment communities that allows
property management companies to provide marketing information to prospective
renters.
"OneSite Property enables owners and managers to control
apartment frontage on the digital highway," said Jim Melson, president of
RealPage. "Content in these property-specific web sites can be continually
enhanced to attract new residents and optimize ancillary revenue
opportunities."
OneSite Property’s ability to automatically update rent
and availability information on Internet listing services’ sites led For Rent
Magazine to sign up to use the service. All search requests
generated through For Rent’s Internet listing service will link directly
to OneSite Property at no additional charge to the owner.
"For
Rent has always believed in the importance of a community having creative
control of their advertising," said Ernie Martin, president of For Rent
Magazine. "That’s why we've led the industry by providing a variety of ad
sizes and styles. We’ve always offered professionally designed custom ads in our
print product. OneSite allows us to take that concept and apply it to our
customers advertising on the Web." For more information on For Rent,
visit their web site at www.AptsForRent.com.
RealPage is headquartered
in Carrollton, Texas, a suburb of Dallas, with offices in Atlanta, Georgia;
Herndon, Virginia; and Burlington, Vermont. RealPage is the combination of three
industry leaders: Rent Roll, Inc., the largest developer of multifamily property
management software; RealPage Communications, Inc., the premier designer of
custom web sites to the real estate industry; and M/PF Research, Inc., the
leading provider of apartment market research to the multihousing industry.
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