Digital Marketing Solutions That Generate More Traffic, More Quality Leads, With Less Effort
Turn Your Website Into a 24/7 Leasing Office
Give your prospects the most current community information, resulting in better-informed, highly qualified leads. And with Online Leasing, eSignature and Payments, it’s easy for future residents to review, complete and sign their applications and contracts, and make payments.
We Generate Rich and Stunning Visual Content
Optimize your website with fresh and engaging content that moves your site up in search results. Our team creates content that converts, builds links and tracks performance to ensure your target audience is finding your website-at a fraction of what independent SEO companies and consultants charge.
Allow prospects to experience your property from the comfort of their couch. With 3-D floorplans and stunning, accurate and high-quality photography, your prospects can make a decision and sign online, all without taking a trip to your leasing office.
Every RealPage website is designed to be responsive. So no matter what device − mobile, tablet, desktop or laptop − your prospects will get the best experience possible. With a RealPage website, you’ll see a 12% increase in organic traffic and 23% more leads per month!* We even have full social media integration so you can reach more prospects and build community.
Search Engine Optimization and Search Engine Marketing
Our all-in-one service provides every strategic SEO element you need to have the most captivating portfolio websites that drive more traffic and capture quality leads.
Our experts continue to dominate the industry so we can produce results for you, which include:
- Original Content – We’ll create original and keyword-rich content that speaks directly to your target demographic for better conversions boosting your search engine ranking.
- The Right Keywords – To make sure that your site is location and amenity specific to better target your audience and deliver quality leads.
We Don’t Just Do One Offs
With our ongoing SEO services, your site will be added to over 180 national and local apartment directories for heightened online visibility. And when coupled with MyNewPlace, you’re listing will receive premium ad placement on one of the top apartment finder sites, MyNewPlace.com, which receives over 4 million visits per month. This means you’ll get:
- More Quality Leads – Through our extensive knowledge of local search & ILS listings we can segment by city, zip code and/or region, targeting the area surrounding your properties. You’ll also receive help setting up your Google Places™ page—which automatically maps your property location for visitors.
- Analytics – Our services team will give you direct help with Google Analytics™ setup, Google Webmaster Tools™ and traffic reports. So you’ll know which properties are the most popular, and how well content positioning is working to drive visits and leads.
- Link Building – We’ll plan a link-building strategy that increases the number of quality links to your site every month.
- Additional SEO Landing Page – This can promote single or multiple properties and focuses on a keyword, amenity or special conversion element, such as a video of apartments with golf-course or lake views. Pages can also be segmented to target specific demographics such as, pet friendly, urban lifestyle, and more.
Like Any Good Partner, We Always Check In
We want to make sure your site is at optimum performance. We’ll schedule quarterly SEO reviews to assess traffic, content, conversions and other factors in order to help sites with poor performance, fine-tune sites performing well and/or test at your discretion for better optimization.
Broaden Your Social Media Reach
Our solution increases referral leases and brand awareness through four components: referrals, reputation management, sharing and surveys. Then, use the fully loaded lead tracking and reporting tools which provide detailed insight into what’s giving you the best ROI. RealPage Leasing and Digital Marketing helps:
- Increase Resident Referrals – We help you track, manage and increase resident referrals while promoting your sites and building a stronger community. Plus, leads socially influenced by the RealPage Social Referral program are 2x more likely to close.*
*RealPage client data
- Effectively Manage Your Online Reputation – Our reputation management solution helps you monitor and respond to online ratings and reviews created on websites such as Yelp®, Facebook®, Twitter®, Google Places™ and ApartmentRatings.com from one centralized dashboard.
- Be proactive – Send out unique resident surveys and discover what residents and prospects are thinking, evaluate satisfaction levels throughout the renter cycle, and identify what is working at your community and where improvements can be made using our survey solution.
World Class Lead Tracking and Reporting
Integrating our lead tracking and reporting solution with any one or all of our social solutions makes measuring ROI on social interactions simple:
- Deep Insights – Capture, store and track your residents’ referral network.
- Visibility – Identify prospects with friends already living at your community.
- Real-Time Tracking – Measure and analyze engagement and social media activity.
- Evaluate Performance – Tap into feedback from your followers and ensure on-site staff responds quickly.
Our Listing Syndication Brings Your Property to Life
Premium listings at MyNewPlace have everything you need to drive more traffic and showcase your property website. It is the only internet listing service that guarantees the cost effectiveness of quality leads while also increasing traffic to your property’s branded website.
You can do it all with a Premium MyNewPlace listing. Features include:
- Website Listing – Prominent link to your property website.
- Maps – Your property location and local areas of interest.
- Visual Content – 3D floorplans and animated walk-throughs.
- Favorites – Save most-loved listings
- Social Sharing – Reach more prospects.
- Live Chat – Multifamily leasing specialists available 24/7.
- Photography – Professional, high-res images that accurately represent your property.
- Enhanced Visibility – Featured and new listing call-outs.
Have a Seamless Experience—Desktop to Mobile
The MyNewPlace app for iPhone® or iPad®. The app helps renters find their new apartment through a unique mobile interface that includes features like:
- Appointment Setting – Enable prospects to schedule visits.
- Activity Feed – Organize all aspects of the apartment hunt all in one place.
- Notes and Photographs – Snap pictures and add notes for preferred properties.
- Side-by-Side Comparisons – See how units compare.
- Filters – search by price, number of bedrooms and more.
- GPS Tracking – See nearby available rentals.